Morphing from “triple bottom line, ”to “enlightened capitalism,” to “benefit corporation,” the names for the increasingly common focus of businesses on social benefits in addition to profits have evolved over the past forty years. What started as a movement of naïve social do-gooders of limited importance to mainstream businesses, has gained sophistication and economic might. Businesses of all sizes and industries – from craft start-ups to publicly traded multi-national corporations like Unilever – are pursuing benefit status. Read the article here.