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The Proper Care and Feeding of Your Trademarks

Summer 2017 - In-House Defense Quarterly
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by Sandra Wunderlich, published in In-House Defense Quarterly

Trademarks are an incredibly valuable asset for companies. They persuade consumers to purchase products or services, and are what a company uses to communicate quality and value to the consumer. Yet, too many people take this value for granted by forgetting that trademarks need care to remain strong, and feeding to continue to grow in value.

Click here to read the article.